Acuity is a polished, professional scheduling tool — now owned by Squarespace. It's well-suited for coaches and consultants. But for service businesses needing packages, memberships, an expense tracker, or flat multi-staff pricing, BookingPam delivers more at a lower price with a free tier.
Acuity Pricing (2026)
Acuity has three paid plans and no free tier — only a 7-day trial:
| Plan | Acuity (monthly) | BookingPam Equivalent |
|---|---|---|
| Starter | $20/mo (1 calendar) | $14.99/mo Starter or Free |
| Standard | $34/mo (6 calendars) | $49.99/mo Pro (6 staff) |
| Premium | $61/mo (36 calendars) | $99.99/mo Premium (15 staff) |
Annual billing saves about 20% on Acuity. Still, there's no way to use Acuity for free after the trial ends.
What Acuity's Entry Plan Is Missing
The $20/mo Starter plan is intentionally limited to make you upgrade:
- No SMS reminders — you must upgrade to Standard ($34/mo) for text reminders
- No packages or memberships — locked behind Standard and above
- No group scheduling — Standard and above only
- Acuity branding on your booking page — removal requires higher tiers
The upgrade math: A solo service provider who needs SMS reminders, packages, and branding removal will spend $34–$61/mo on Acuity. BookingPam Starter at $14.99/mo includes packages, memberships, and no competing branding on your booking page.
Feature Comparison
| Feature | Acuity | BookingPam |
|---|---|---|
| Free plan | (7-day trial only) | |
| Online booking | ||
| SMS reminders | (Standard+) | (email included; Smart Reminders add-on $5/mo) |
| Packages & series | (Standard+) | (Starter+) |
| Memberships/subscriptions | (Standard+) | (Starter+) |
| Gift cards | (Standard+) | (Starter+) |
| Coupon codes | ||
| Intake forms | (all plans) | (Premium) |
| HIPAA compliance | (Premium only) | (Premium) |
| Expense tracker | (add-on $5/mo) | |
| Social media post scheduling Exclusive | BookingPam Post — free for 3 channels | |
| Google Reviews on booking page | ||
| Multiple locations | (Premium) | |
| Branded booking subdomain | ||
| Remove platform branding | (higher tiers) | (Premium) |
Acuity and Squarespace
Acuity was acquired by Squarespace in 2019. If you already have a Squarespace website, the integration is seamless. But if you don't use Squarespace, the acquisition hasn't really added value for service businesses — and some users find the integration with Squarespace's ecosystem restrictive rather than helpful.
BookingPam gives every business their own booking URL (yourname.bookingpam.com) without needing a separate website builder.
Who Acuity Is Right For
- Coaches and consultants with simple solo scheduling needs
- Businesses already on Squarespace who want native integration
- Therapy practices and medical offices needing HIPAA on the Premium plan
Who BookingPam Is Right For
- Any service business that wants a free tier to start
- Businesses needing packages and memberships without jumping to a $34/mo plan
- Multi-staff businesses looking for flat, predictable pricing
- Service pros who want an expense tracker alongside their booking software
- Businesses that want Google Reviews displayed on their booking page
- Busy owners who want to schedule social media posts (Facebook, Instagram, and more) from the same place they manage bookings, instead of juggling a separate app to promote their business
Bottom Line
Acuity is a genuinely good product for scheduling-focused businesses. But for service pros who want to sell packages, track expenses, display reviews, and manage a team without paying per-calendar — BookingPam delivers more at every price point, including a free tier that Acuity simply doesn't offer.
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